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Marketing Operations Lead - Relocation to Fitchburg, WI

Company: Jiffy Lube International, Inc.
Location: Casper
Posted on: September 22, 2022

Job Description:

My client is seeking a full-time Marketing Operations Lead. As a Marketing Operations Lead, you will ensure no lead is left behind, marketing touch points are attributable, the marketing database and marketing tech stack are strong, and we have a best-in-class owned email program.Relevant Experience:

  • Bachelor s degree in Business, Marketing, Information Systems or related field of study
  • Minimum 5 years of progressive experience in email marketing, automation, segmentation, etc.
  • Demonstrated leadership in applying marketing technology within the business to improve execution and contribute to company growth
  • Extensive experience and proficiency with large marketing or sales systems (e.g. Marketo, Microsoft Dynamics)
  • Experience implementing and optimizing multi-touch attribution models and solutions (e.g. Bizible or other tools)
  • Self-starter. Proven ability to drive projects through to completion while showing initiative and good decision-making.
  • Experience working in an Agile development methodology. Hands-on experience with JIRA and Confluence is a plus.CultureWe value our employees by providing:
    • Excellent health, dental, and vision plans
    • Generous 401 (K) savings and profit sharing
    • On-site UW Health clinic, fitness center, and walking paths
    • Education assistance and internal training programs
    • Electric vehicle charging
    • Apply to learn more about our incredible benefits!ResponsibilitiesPrimary Responsibilities:
      • Manage the Marketing Operations roadmap, keep abreast of industry trends and work with senior management across Marketing, Sales, and Customer Success to outline our long-term vision
      • Collaborate with the demand generation team to optimize strategy, attribution models and funnel metrics in order to meet KPIs
      • Define and implement best-in-class lead scoring practices to enable higher conversions of quality leads
      • Own and maintain data accuracy and develop a comprehensive view of key audiences to ensure the health of the marketing database, including data enrichment and segmentation
      • Work closely with marketing teams to define email campaign strategy to ensure we are being fully effective
      • Flawlessly manage ongoing production, testing, execution, optimization, and reporting of all B2B/B2C/Operational email campaigns for the organization including email compliance and the management of the marketing team email calendar
      • Act as liaison with the business stakeholders to articulate business problems/opportunities, develop use cases, and deliver business requirements to our partners in IT
      • Proactively analyze data to develop insights and make recommendations on areas for improvement#ARCHMKTGRequirementsProficiency with large marketing or sales systems (e.g. Marketo, Microsoft DynamicsMinimum 5 years of progressive experience in email marketing, automation, segmentation, etc.Equal Opportunity EmployerEqual Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.Requisition #cl7rnc3r374u20iqh37ltdtds

Keywords: Jiffy Lube International, Inc., Casper , Marketing Operations Lead - Relocation to Fitchburg, WI, Advertising , Casper, Wyoming

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